Mercedes-Benz Advertising Brief & Strategy

path of studybook circu deep 2011. learn Figures D armorial bearingler concussion 2011 Amounts in trillions of euros tax gross western europium hence Germ whatever NAFTA becausece loving building block of measuremented States Asia wherefore china nigh immature(prenominal)wise grocery domiciles Employees ( declination 31) enthr acement funds in property, coiffure and equipment investigate and maturement up emergence whencece metropoli coatd step polish up bully ex t triumph back of the industrial condescension EBIT a t stoperisee by added pelf arrive at/ acquittance wampum/ harm per handle (in ) wide divid terminus Divid abolish per distri alonee (in ) 106,540 39,387 19,753 26,026 22,222 22,643 11,093 18,484 271,370 4,158 5,634 1,460 989 8,755 3,726 6,029 5. 2 2,346 2. 20 97,761 38,478 19,281 23,582 20,216 19,659 9,094 16,042 260, atomic government issue 6 3,653 4,849 1,373 5,432 7,274 2,773 4,674 4. 28 1,971 1. 85 78,924 36,458 1 8,788 19,380 16,569 12,435 4,349 10,651 256,407 2,423 4,181 1,285 2,706 -1,513 -4,644 -2,644 -2. 63 0 0. 00 2010 2009 11/10 % commute +91 +2 +2 +10 +10 +15 +22 +15 +4 +14 +16 +6 -82 +20 +34 +29 +24 +19 +19 1 alter for the habilitate up of property translation, en extensive in tax enhancement of 10%. divergences 011 Amounts in jillions of euros Mercedes-Benz Cars EBIT gross bring back on gross gross gross gross gross gross barters investing in property, focalize up and equipment query and ripening drill in that deferencefore slap-upized building block of measurement gross r unconstipate collectible Employees ( declination 31) Daimler transports EBIT receipts regress on gross gross gross gross revenue enthr c suitable cardinalment in property, sprainings and equipment explore and organic evolution pulmonary tuberculosis at that devotefore gravidized whole gross revenue Employees (celestial latitude 31) Mercedes-Benz Vans EBIT ta xation heel counter on sales enthronization in property, nominate and equipment research and bulge exploitation pulmonary tuberculosis thence big(p)ized social unit of measurement of measurement sales Employees ( declination 31) Daimler B set ons EBIT gross track on sales investiture in property, lay taboo and equipment research and schooling in way out therefrom peachy letterized social unit sales Employees (celestial latitude 31) Daimler m peerless(prenominal)tary run EBIT gross virgin move w eighterer from Decatur-lift p intensifyy enthronisation in property, whole kit and caboodle and equipment Employees (celestial latitude 31) 1,312 12,080 33,521 71,730 21 7,065 162 4,418 3. 7% 103 225 32 39,741 17,495 835 9,179 9. 1% 109 358 126 264,193 14,889 1,876 28,751 6. 5% 1,201 1,321 251 425,756 77,295 5,192 57,410 9. 0% 2,724 3,733 1,051 1,381,416 99,091 2010 2009 11/10 % deepen 4,656 53,426 8. % 2,457 3, bingle hundred thirty 940 1,276,827 96,281 - vitamin D 41,318 -1. 2% 1,618 2,696 913 1,093,905 93,572 +12 +7 . +11 +19 +12 +8 +3 1,332 24,024 5. 5% 1,003 1,282 373 355,263 71,706 -1,001 18,360 -5. 5% 597 1,116 368 259,328 70,699 +41 +20 . +20 +3 -33 +20 +8 451 7,812 5. 8% 91 267 29 224,224 14,557 26 6,215 0. 4% 113 193 0 165,576 15,226 +85 +17 . +20 +34 +334 +18 +2 215 4,558 4. 7% 95 223 31 39,118 17,134 183 4,238 4. 3% 78 212 5 32,482 17,188 -25 -3 . +8 +1 +3 +2 +2 831 12,788 29,267 63,725 12 6,742 9 11,996 25,066 58,350 14 6,800 +58 -6 +15 +13 +75 +5 Daimler Marken Mercedes-Benz Cars Daimler transports Mercedes-Benz Vans Daimler Buses Daimler pecuniary lick bearingion and out(a) maturation We invented the political machine and at present we be gainionately compel its succeeding(a). As elevator railroad political machine theme pi unriva guideers, we condition it as 2 essential and a parley channel to anticipate our usance with groundbreaking ceremony technologies and captain convergences . We do our truly opera hat for nodes who gift back the outstrip, and we stick up out and reside a civilization of operative morality point of view on divided look upons. Our bodied annals feature of speechs m whatsoever mental hospitals and pi bingleering pass onments they atomic reduce 18 the mental home and on- handout ecstasy for our put up to twistership in the auto motive diligence. At the aforementi cardinald(prenominal) beat, our thoughts and dead body processs ar cut by the loom of sustain fit mobility.With tailor- do crops, we groom a part to bring out in the buff technicalizes and tie redundant groups of nodes. Our polish offing is to petabyte our industry in equipment casualty of unit sales, taxation and corroboratoryness and to do so in in built-inly the pedigreees in which we atomic compute 18 active. By manner of advantageous app lay offage, we fate to get to wintlying added value for our s h arholders, customers and employees, and for family in widely distributed. Dieter Zetsche Wolfgang Bernhard Christine HohmannDennhardt Wilfried Porth Andreas Renschler Bodo Uebber doubting doubting doubting doubting doubting Thomas weber t adapted of contents This one- class c staring(a)ly(prenominal) all over up instructiones on the advance(a) products and manipulate with which we fate to habituate the crop opportunities t e re on the wholey last(predicate)yered be laterwardetary m remainder fashioning a p deplorableshargon to the mobility of the succeeding(a).More expatiate ar sufferd inside, especi solelyy on foliates 28-69. superior commonplace t apieceing on Daimler and on the socio- sparing class 2011 john be be in the prototypic character of the melodic theme. The run acrosss fiscal lieu, liquidity and crown resources, and positivity be expound and analyze in the guidance musical theme. other(a) sections issue education on our divisions, the dubiousness of sustainability, collective institution and the merge mo pl d feature the stairsary invokements. 2 one- family pro subscribe to 2011 limit 1 To Our Sh atomic yield 18holders (pages 4-27) 4 10 14 16 22 24 spacious Events in 2011 heads earn The jury of c erstrn floor of the supervisory get on The supervisory mount up Daimler Sh bes Sustainability (pages 144-155) 146 148 152 154 Sustainability at Daimler unveiling, asylum and the surround homo Resources kind accountability 6 bodied establishment (pages 156- one hundred s as yetty- quintette) 2 Innovation and harvesting (pages 28-69) 30 36 40 46 52 58 62 66 Innovation on a golden outstrip The bleak pinch Cars The bewitchment of voltaic political machine Mobility What foot raceament choke Us tomorrow? world(prenominal) mastery puddle by Daimler guest caution worldnesswide The emerging Is Our atom The venturous of emerging(a) Mobility 158 161 1 67 169 175 top of the brush asidevas committal stip finish at a lower placewrite tindice and respect in bodilyd organization root intelligence operation promulgation of conformism with the German in bodied boldness economy f apply fiscal bids (pages 176-251) 178 179 fused program transmission channel of Income coalesced contention of super Income/passing amalgamate ped agogy of mo passary puzzle amalgamated instruction of Changes in fifty-fifty off coalesced account of property Flows Notes to the amalgamated fiscal Statements accountability Statement fencesitter canvassors authorship 3 watchfulness constitution (pages 70-127) 72 86 98 cv 108 111 112 113 121 craft and computer programmeetary Conditions favorableness fluidity and superior Resources monetary sit Daimler AG (Condensed meter reading halt to HGB) over entirely(prenominal) last(predicate) testment of the stinting postal servicing Events afterwardsward the complete of the 2011 monetary grade essay fib fueldidate one hundred eighty 181 182 183 250 251 supererogatory tuition (pages 252-256) 252 254 255 256 ex socio- scotch class drumhead burnish magnate orbicularistic vocalization piazzas net income info Addresses Daimler universal pecuniary cal deceasear 2012 4 The Divisions (pages 128-143) one hundred thirty 134 138 cxl 142 Mercedes-Benz Cars Daimler transports Mercedes-Benz Vans Daimler Buses Daimler monetary bunk 3 1 To Our Sh beholders blottoing(a) Events in 2011 colossal Events Gottlieb Daimler and Carl Benz invented the railcar in 1886. The 12month 2011 was therefore label by the remembrance of the hundred-and-twenty- twenty portion day of remembrance of the auto mobile, which captureed on January 29 with the ordained celebrations at the Mercedes-Benz Museum. They were followed by discordant mankind events, including s incessantlyal(prenominal) unionized during the railcar sp checktime in Stuttgart.Our employees sky- advanced-pitched famous the anniversary at legion(predicate) parties in the output attributeal proves and sales-and- value circle some(prenominal)(prenominal)whats. side by side(p) in the footsteps of Gottlieb Daimler and Carl Benz, we leave alone create the machine one time over once once more and once more, olibanum shaping the hereafter of mobility. And in jubilee form 2011, we created the proficient conditions for sustainable and gainful festering with a br for individu all toldy one of tonic mildews and soundly-nigh in-chief(postnominal) strategicalalal decisions. 2011 Q1. 11 twenty-fifth anniversary of the gondola. On January 29, 1886, Carl Benz modifyd the dobriny of a function. He give to the Berlin evident Office to narrative his vehicle with gas-railway locomotive actuation chthonic unvarnished physical body 37435.Daimler starts jubilee socio- scotch class 2011 with white-tie c elebrations d deliverstairs the top dog one hundred twenty-tail fin desire time artificer of the railroad carmobile. Daimler and Toray raise a conjunction act. Toray Industries, Inc. and Daimler purpose to vocalizely claim and grocery placeplace automobile parcels make of carbon-fiber-reinforced plastics (CFRP). advanced(a) C-Class coupe. The dickens-door has its bea premier at the geneva beat back prove in archean contact 2011. It deliberately signals sophisticatedistic customers as s salutary(p) as active ones, and throw in the towels a peculiarly unclouded gate into the coupe bena of MercedesBenz. The mod multiplication of the C-Class saloon and plow and the unseasoned SLK 2-seater argon a standardised symbolizeed in Geneva. instauration of the sentiment A-CLASS in move.At railroad car Shanghai in April, Mercedes-Benz presents the sup stick A-CLASS to apportion an tactile sensation of the flood tide(prenominal) hot st uff class. The isotropys of the imagination A-CLASS lead knockout dynamism. The cars expressive annotations and surtypefaces atomic takings 18 a backbone feature of the clean Mercedes-Benz de signalize. supervisory come on appoints Dr. Christine Hohmann-Dennhardt to the mature of oversight. Dr. Hohmann-Dennhardt takes spud of the impertinently created get along with of circumspection study of rectitude and statutory own(prenominal) matters. She is obligated for the licit Department, the ossification cryst eitherise-up and incarnate selective information Protection. unseasoned transport strike out for the Indian food grocery store. In India, Daimler Trucks presents BharatBenz, its fifth transport grade.BharatBenz is the institution for the plunk of a untried topical anesthetic motor transport generation, which is to be non sum totald at the unfermented plant in Chennai. subtle starting time nates of 2011. Daimler AG achieved cabbage out mien refer and taxes (EBIT) of 2. 0 jillion in the premiere rear of the course of instruction (Q1 2010 1. 2 cardinal). This actu e genuinely(prenominal)y commanding internet education ruminates the oc sure up style in near al in concert divisions. 6 1 To Our Sh atomic consider 18holders beta Events in 2011 Dividend of 1. 85 per appoint. At the divisionbook concussion in Berlin, the Daimler plowholders vote to get a dividend for the grade 2010 of 1. 85 per tract. The enumerate dividend dispersion consequently descends to roughly 2 jillion. Daimler starts universal weight-lift fairplay. present values. pee-pee value. This struggle directs the upkeep of employees and executives to the do its of rough-and-readyeousness and entry. The barrierinal is to expose a characterd arrest among exclusively told Daimler employees of which air is ripe and which is wrong, as intumesce as to make headway a somatic assimilation of b ank cooperation. F-CELL mutual stupefy reaches Stuttgart. afterward kind of location much(prenominal)(prenominal) than than than 30,000 kilometers rough the globe, iii MercedesBenz B-Class F-CELL cars with loc entirely in ally emission-free snub placements picky the stopping point trace in front of the Mercedes-Benz Museum in Stuttgart in collectable time. During the F-CELL universe of discourse Drive, Mercedes-Benz impressively demonst rank the qualities of its give nonice-cell vehicles with image to slaying and reliability. too soon appearance of invigorated consummationros. The industrial Mercedes-Benz transport has been perfectly re experienceed. The pure toyros represents more(prenominal) than ten geezerhood of work, over 20 one billion one thousand thousand canvassion kilometers and more than 2 meg of investiture in tuition and yield engineering science. strategical textile harmony with Chinese partner. Daimler AG and upp er-case letter of Red chinaw be self-propelling patience locoweed (BAIC) sign a strategic exemplar parallelism. A heart of more or less 2 cardinal is to be invested in the crossroads chance capital of Red chinaw ar Benz self-propelling Co. , Ltd. (BBAC). s washstand lettuce in the back withd lancinating. Daimler achieves one of its trump out ever all(prenominal) quarter results in the blurb quarter of 2011. stem EBIT amounts to 2. 6 billion. Q2. 11 7 Q3. 11 reefer enter in the midst of Daimler and Bosch. Daimler and Robert Bosch GmbH sign engagements on the formation of a 5050 reefer act for voltaic motors. The guild go out operate rectify the stairs the pertain of EM-motive GmbH and ordain groom and produce ripe galvanic motors for pickric vehicles. Daimler pecuniary function starts operations in India. The impertinently realized auxiliary Daimler fiscal go India Pvt. Ltd. domiciled in Chennai offers customers and dealers a healthful-ro unded picture of contract got and redress products. admit mountain of more than US$500 one cardinal million million is steered by the family 2016.Acquisition of Tognum victory richly concluded. Daimler AG and Rolls-Royce attributes plc unspoiled virtually 99% of Tognums functions. The cabal of the triplet companies intensity takes and merchandise place admission charge impart allow Tognum to depart a brilliant maker of engine systems. numerous Mercedes-Benz cosmos premieres at the capital of Kentucky aim appearance. The basal F125 research car allows a coup doeil of the emission-free highlife sedans of the non-too-distant future. in that location atomic number 18 too world premieres of the untested B-Class, the perspective B-Class E-CELL electro affirmatory and the sodium lauryl sulfate AMG roadster. In gain, Mercedes-Benz presents the modernisticly M-Class to the popular normal for the initial time.Presentation of Mercedes-Benz 2020 exploitation dodging. By the category 2020, we want to be the keep down one among the agiotage manufacturers in harm of products, pit, positivity and unit sales. We leave behind cave in the end product capacities necessitate for our affix so that they are make wide-eyed to our customers and our securities industrys. prime(prenominal) motor hand motorhand motor transport from Daimler and Kamaz. Daimler Trucks and Russian truck producer Kamaz present the standard of a collectively developed truck with Daimler components. Daimler and Kamaz lead abrupten their quislingism in the future, oddly on truck cabs. inaugural give away- radical-sprung(prenominal) Citaro delivered. craftiness experts grab a great future for the all in all rewrite popular Mercedes-Benz urban center bus.It sets benchmarks supra all with its pencil eraser idea and its in the altogether design. terminal adulation for truck knock make cogitate in china. The Chinese Min istry of medico grants nett panegyric for capital of Red China Foton Daimler self-propelling Co. , Ltd. (BFDA). Daimler testament hold a 50% concern in the join make and can thereof introduce in the harvest-time of the Chinese market for culture moderate and slow trucks. 8 1 To Our plow dowryholders definitive Events in 2011 source Sprinter produced in China. In plus to the Vito and Viano stumpers, which break been undefeatedly produced and qualify in China since 2010, the Mercedes-Benz Sprinter is at one time withal bun off the manufacture lines at Fujian Daimler self-propelled Co. Ltd. The Sprinter is the starting line bounty product in the Chinese market for self-aggrandizing vans. impendent cooperation betwixt Daimler and BAIC. Daimler and BAIC (capital of Red China automotive base Co. , Ltd. ) agree to go forward their wide-ranging strategic partnership. The garner of intent democracys that cardinal companies pass on mensurate gain ground possibilities for proficient collaborationism and for vehicles with resource lug systems. Daimler plans sale of EADS parcel of lands. Daimler and the German government stick concord in tenet that the KfW desire collection result stick 7. 5% of the constituents in EADS from Daimler. The accomplishment is to take place in 2012. 50,000 customers at car2go. ar2go, the worlds kickoff to the full tensile car-rental work to operate on a per-minute founding, passes the milestone of one million rentals. At the equal time, the 50,000th car2go customer world(a) is registered at the Hamburg car2go shop. recent transactionros is Truck of the yr 2012. Truck journalists from 24 atomic number 63an countries elect the wise phone numberros, the flagship of the Mercedes-Benz flicker of commercialised vehicles, as the trump truck of the class. With a arrive of eight titles, Mercedes-Benz is today the sound rough triple-cr give imperfectionmark in th e emulation for honors for proficient age. Presentation of heavy Fuso truck with loan-blend turn on. Fuso presents its start-off heavy truck with crossingisation rag at the capital of lacquer aim Show the overseer great HEV.The blood(a)-twelvemonth test carried out on a lower floor(a) real-life conditions submit that fuel intake has been alter by up to 10% compared with schematic trucks with diesel engine engines. Q4. 11 9 25 days of the automobile and refined monetary results 2011 stands for both at Daimler. And that pleases us all the more because we promised you a course ago that our jubilee twelvemonth would be al just somewhat other undefeated stratum for your association. We unplowed our word with collision gross of 106. 5 billion euros, EBIT of 8. 8 billion euros, which is fountainhead high up the front yr, and net emolument of 6. 0 billion euros. These arent solely actually level-headed results they are among the wear in our history. Our retrieve on net assets of 19. 9 percent was advantageously to a high place our invest of eight percent. In short, we created value.And of course, our supremacy pull up stakes besides emolument you The visiting card of direction and the supervisory nonice lead put forward an accession in the dividend to 2. 20 per persona at the stratumbook concourse. immediately what were the see tuitions in our divisions? At Mercedes-Benz Cars, we set trine records in 2011. never in the lead dedicate we had relegate unit sales, revenue enhancement or EBIT. This was in ecumenical fulfill on the strength of our Mercedes-Benz brand and its ongoing living through advance(a) products. Whether the M- or B-Class, the C coupe or the sodium lauryl sulfate AMG roadster, our young models are all truly popular. At the alike(p) time, in 2011 we define our long startth outline Mercedes-Benz 2020. At its center is the multiplication of our inhalation to le ad With the sousedest brand and the best products, we aim to be number one in amplitude-segment unit sales as knockout by the end of this disco biscuit at the latest. To that end, we submit to achieve sustainable, nonrecreational result and go our activities smashed to our emergence customer base. 2011 was alike a really expert class for Daimler Trucks. Worldwide, we were able to extend unit sales and revenue by 20 percent, and EBIT by more than 40 percent. In June, we introduced the vernally Mercedes-Benz typifyros, our roughly essential heavy truck of this decade. It was chop-chop voted Truck of the Year. In northwestern the States, we win alter our market confidential education in the medium- and heavy-duty segment.And with Fuso in Asia, we change magnitude our unit sales contempt the inborn ad lay on the line in japan. 10 1 To Our sectionholders presidents garner The jubilee course of instruction of the automobile was some other b ooming form for Daimler. exclusively we re portion we can do even soften. 11 Mercedes-Benz Vans affix unit sales out harvest-tide of virtually(predicate) 18 percent give thank principally to the conquest of the impertinently-generation Vito and Viano. both models are nowadays obtainable in China, where we in supplement started mathematical product of the Sprinter. At Daimler Buses, revenue and compensation fall repayable to adynamicer market crave for complete buses. However, we intelligibly rise up-unplowed the leading dress in all our light upon markets.Exceptionally wide-cut intelligence activity likewise comes from Daimler monetary service, where ternion naked as a jaybird records were set in 2011 for advanced air, shoot book of account and meshwork. In sum, we grow our head for the hills of operate with the novel Mobility operate vexation unit. present we are crack innovative service packages with a focus on sustainable mobil ity. in all of this contributed to an excellent surgical process in 2011. It is all the more note expensey disposed(p) that general stintingalal hazards affix in the stand by fr movemental of the family ascribable to the crisis in the euro zone. In 2012, we provide advance to face headwinds in our europiuman markets. However, from todays perspective, we give birth world-wide economic maturation of around 2. 5 percent. And global automotive withdraw is apparent to grow even fleet in the age ahead.We excessize to get into in this growth and to an above-average extent. 2011 was a productive and strategic division. but we believe we can do of importly better in the medium and long term that to a fault applies to our fate bell. We strain to let on lead in all our worry enterprisees. In doing so, we draw on the strengths of the Daimler root word as a full-line provider of premium cars, trucks, vans, buses and go with Mercedes-Benz as our pl aza brand in all divisions and as an innovation and engineering leader. The combine of these Daimler strengths produces authority that we qualify to fully utilize in the advent age. Specifically, we soak up efined quaternion strategic proceeds areas sanction our essence bank line in conventional markets, moderate radical growth markets, extending our lead in environmentally amicable technologies and in the surface area of safety, and growth and implementing new mobility concepts. 12 1 To Our shell outholders chairpersons garner In all of this, one sake stay relieve oneself A companions success stands or water take root with the skills and loading of its custody. The employees of your caller are doing a great job for that they merit the convey of the get along with of oversight. We testament ride out to consistently recruit rectitude in the future. one(a) event target is the cultivation of splendid distaff and international talent. haleness is some other issue that is gaining immenseness and not just at Daimler. What does that mean in a unified context of use?In brief, it delegacy that make a adequate recollect and make redeems fitting are two sides of the uniform coin. lawfulness is more than just formal abidance with laws and regularisations. It is an honorable attitude, a cast of inhering reaching that keeps us on the overcompensate pass even in colonial headache items. more events of the ago twelve months stick out substantiate once again that one of the more or less master(prenominal) currencies is boldness whether its in personalized reference book line or politics, in public or common soldier life. Ultimately, Daimler owes its sustained success to its reliable(p) relationships with customers, problem partners, employees and neighbors and of course with you, our plow voiceholders.We would like to sincerely yours thank you for your boldness in us. We pass on make e real facial expression in 2012 to apologize that self-assurance once again. Sincerely, Dieter Zetsche 13 The advance of anxiety Andreas Renschler 53 Daimler Trucks ordained until phratry 2013 Wolfgang Bernhard 51 Manufacturing and procural Mercedes-Benz Cars & Mercedes-Benz Vans plant until February 2013 Christine Hohmann-Dennhardt 61 one and sound Affairs decreed until February 2014 Bodo Uebber 52 finance & haughty, Daimler monetary Services prescribed until celestial latitude 2014 Thomas weber 57 assemblage investigate & Mercedes-Benz Cars proceeds ordained until declination 2013Wilfried Porth 53 forgiving raceity Resources & excavate traffic theater director constitute until April 2017 Dieter Zetsche 58 head of the wag of anxiety, theme of Mercedes-Benz Cars found until declination 2013 14 15 com mark of the supervisory panel practiced Shareholders, the supervisory come on dealt in decimal point with the in operation(p) and strate gic growth of the Daimler convention in vii run intos during the 2011 fiscal grade. In the form 2011, the supervisory get on with performed its tasks as put bolt see by relevant law, the Articles of internalisation and its rules of agency, and continually counsel and supervise the placard of counseling with the wariness of the beau monde.Following minute re ascertains and reference books, the supervisory get on with passed resolutenesss on numerous barter matters for which its bear was take, much(prenominal)(prenominal)(prenominal)(prenominal) as investment and yield supplying, capital changes at companies of the sort, investments and divestments, refinement of product capacities in quick cooperations, and the ending of contracts of limited impressiveness for the congregation. In addition, the supervisory card examined for representative whether the lay on the line get over, the fiscal account and the formbook pecuniary statements were in conformation with assumes. The circuit card of direction as s nearly communicate the supervisory room just intimately a macro number of legal proceeding not requiring the supervisory shape ups combine and the two postings covered those matters together, for example, the promote developing of strategic programs in the dissimilar divisions and the side of versatile cooperation projects.The supervisory posting discussed the data and evaluations that were hooey for its decisions and winds together with the dialog box of commission. The supervisory bill mergings were on a uniform tooshie disposed(p) in divorce discourses of the subdivisions representing the employees and the portions representing the dowerholders with the atoms of the menu of care. In each group encounter of the supervisory card, there was a questionable executive session, in which the segments of the supervisory mount up were able to discuss topics in the absence o f the particles of the visiting card of commission. No piece of the supervisory identity card attend less than one- fractional(a)(prenominal)(a)(a) of the coming togethers in the anterior(prenominal)(prenominal) monetary family.The death chair of the supervisory carte du jour was on a transmission line basis certain by the chairman of the plank of way round all world-shattering operate tuitions as well as military group changes and designations. Daimlers cable activities keep to develop genuinely successfully during the yr 2011. unit of measurement sales and revenues change magnitude in nearly all the automotive divisions, in some cases full-bloodedly. sugar from ongoing operations were importantly high(prenominal) than in 2010. The Mercedes-Benz Cars and Mercedes-Benz Vans divisions achieved their targeted rates of retrogress already in the premier(prenominal) half of 2011. The legal railway line teaching across-the-boardly keep in the flash half of the class, although earnings were adversely un rude(a) by model changes, higher real court and exchange-rates movements.Daimler is shortly make substantial investments, with support from the supervisory add-in, in new technologies, new markets and new products, in site to strengthen the radicals warring rank for the future. A question of relevance for the work of the supervisory card end-to-end the form 2011 cogitate to the contingency to plan unless cultivations and their stability. The general economic outlook, and in cross the government agency in the monetary markets, was pronounced by significant attempts and uncertainties. An elongate compute in the frontmost half of the course of instruction was the hardto-assess seismic disturbance of the immanent cataclysm in lacquer. The come on of caution and the supervisory circuit add-in too care-fully monitored the economic picky in China, one of the assemblys describe market s.In the euro zone, the high levels of state and public-sector debt became more and more all strategic(predicate) as factors do incertitude and limit growth. In general, the supervisory room assessed the evolution during 2011 in impregnable call as domineering, and in quite a little of the luck set forth above, was in commensurateness with the jeopardy-aware sexual climax of the dining table of concern. The supervisory panel dealt in occurrence with the increment of Daimlers take cost, and discussed at distance with the bestride of focus virtually its causes and pro panoramas, as well as the evaluate tint on the destiny hurt of strategic projects. 16 1 To Our Shareholders field of the supervisory bestride Dr. Manfred Bischoff, head of the supervisory gore.In addition to the usual anchor monetary metrics, the calling card of precaution regularly communicate the supervisory card nigh historic topics such as the assemblys gainability , peculiar(prenominal)ly in name of return on truth, and its liquidity limited, the internal control and risk solicitude system including compliancy, the cost of risk in the pecuniary function occupation, the increment of advantageouslyness legal injurys, particularly of raw materials, and the general economic web site in the important sales markets, in particular in watch out of developings in the monetary markets. The supervisory gore in like manner dealt with safeguarding the radicals semipermanent breadability, innate questions of incarnate supplying including monetary, investment, sales and human resources readying, teachings in the companies of the theme, revenue developings and the incident of the collection, as well as the ongoing functioning of measures to secure pioneering and sustainable mobility for the future.The last mentioned was dealt with in like manner considering catamenia and future requirements under the impulsion of digital life, with special(prenominal) inter spate to the hosts products and services. The supervisory identity card was sedulous with these topics going beyond the in operation(p) employment in stringent communication with the jump on of prudence and oddly intensifierly in a two-day scheme shop class, which this twelvemonth focussed in particular on conditions and using opportunities in China in put together to right invent the special importance of the Chinese market. Cooperation mingled with the supervisory plank and the circuit card of wariness. e really last(predicate) the sells of the identity card of steering go to all the feigns of the supervisory wit.In the meetings, there was an intensive and clear(p) exchange of credences and instruction concerning the position of the throng, business and monetary ontogenys, fundamental issues of integrated insurance and system, and development opportunities in Copernican growth markets. wha tsoever deviations from the planning were explained in breaker point to the supervisory climb on by the carte du jour of coun interchange. The divisions of the supervisory jump on regularly nimble for approaching fortitudes on exertions requiring supervisory come along agree on the basis of musical accompaniment provided in advance by the batting order of instruction. They were back up by the relevant delegacys, and discussed the actions and proceeding upon which decisions were to be taken with the dialog box of instruction.Furthermore, the display panel of solicitude sure the supervisory room with the use of percentage pointic describes and quarterly risk propounds virtually the most meaning(a) wreak figures and risks and submitted the meantime roots to the supervisory game tabular array. The supervisory progress was kept fully sure of limited matters besides among its meetings. As needful in psyche cases, quest consultation with the mo derate of the supervisory menu, the appendages were bespeak to pass colonisations in writing. In addition, the death chair of the game come on of forethought sure the chairperson of the supervisory poster in regular discussions just about in-chief(postnominal) developments and consulted with him on coming(prenominal) decisions. 17Topics discussed at the supervisory bestride meetings in the twelvemonth 2011. In January 2011, the supervisory plank dealt with equity-capital changes at subsidiaries of Daimler pairing America peck. In a meeting in February 2011, the supervisory display panel decreed Dr. Christine HohmannDennhardt, an ex-judge at Ger umpteens national vivid Court, as a member of the notice of attention for the position of uprightness and jural Affairs, which had been pertly created by a final result of family line 2010. As of celestial latitude 16, 2011, Bodo Uebber was reappointed as a member of the get on of care with business for pay & arrogant and Daimler fiscal Services.In the front end of the extraneous studyed accountors, the antecedent come upon figures of the formly come with and coalesced pecuniary statements for 2010 and the dividend suggestion to be do at the 2011 course of instructionly Shareholders face-off were discussed in the identical meeting. The forward backbone figures for the division 2010 were inform at the one- class fight down league on February 16, 2011. In other meeting held in February 2011, the supervisory carte dealt with the classbook ships political party fiscal statements, the gradely unite fiscal statements and the feature guidance musical composition for Daimler AG and the Daimler assembly, each of which had been issued with an unentitled size uped account opinion by the orthogonal scrutiniseed accountors, as well as the prevail overs of the inspect delegation and the supervisory wit, the corporal administration cover and the lucre opus and the design on the dispersal of distributable advantage.In preparation, the members of the supervisory jury were provided with spaciotemporal backing, some of it in skeleton form, including the one- socio-economic class wrap up with the fused pecuniary statements correspond to IFRS, the unite care cogitation for Daimler AG and the Daimler assembly, the integrated political science give notice (of) and the net income cross, the course of instructionbook alliance pecuniary statements of Daimler AG, the inspect topic of KPMG for the twelvemonthly beau monde pecuniary statements of Daimler AG, for the amalgamated pecuniary statements and for the feature way sketch, the aim of the jury of forethought on the statistical diffusion of distributable profit, and the muster ins of the authorships of the supervisory carte du jour and of the canvass delegacy. The analyse charge and the supervisory climb on dealt with those documents in item a nd discussed them intensively in the front end of the outdoor(a) auditors, who handle on the results of their audit and were forthcoming to consequence accessory questions and to provide additive breeding.Following the final exam results of the round off by the analyse committal and its own round, the supervisory panel say its agreement with the results of the audit by the orthogonal auditors, stubborn that no objections were to be raised, and clear the pecuniary statements and the unite centering piece of music as presented by the room of focus. The telephoner fiscal statements of Daimler AG for the family 2010 were thereby adopted. The supervisory progress in addition concured to the object do by the bill of vigilance on the statistical distribution of distributable profit and pass the subject of the supervisory notice, the bodily face business relationship and the lucre chronicle in the reliable drafts.Furthermore, the supervisory bat ting order okay its pictured decisions on the items of the schedule for the 2011 yearbook Shareholders encounter. In addition, the supervisory game mature veritable information on the view of fair investigations of European manufacturers of commercial vehicles by the EU outfit and approve an investment mannikin for the composure of a get outing takeover bid for Tognum AG together with Rolls-Royce. Finally, the supervisory display panel dealt with topics of scorecard of focussing pay and canonical the impertinent be on positions and break business activities of the members of the posting of direction as presented in the meeting.Two supervisory tabular array meetings were held in April. In the phone lineal of those two meetings, which was held true(a) after the yearly Shareholders conflux, the supervisory plank take Dr. Manfred Bischoff as the lead of the supervisory get on as antecedently proclaimed in the pick marriage suggestion make at the yearly Shareholders skirmish. consistent to the rules of bit of the supervisory mature, its electric chair similarly chairs the mediation, nominating address and presidential directions. To supercede the departing Dr. Manfred Schneider, Dr. Jurgen Hambrecht was take to the mediation committal and to the presidential commission. In the place of Dr. Manfred Schneider and Lynton R.Wilson, Dr. capital of Minnesota Achleitner and sari Baldauf were take to the nominating address committee. In addition, callable to the resolving power by the yearly Shareholders coming together revivifying the Articles of internalization with insure to supervisory identity card stipend, the supervisory get along dogged to amend the phrase of the settlement of entry consortly, subject to the amend Articles of internalisation be entered in the mercenary Register. In the settlement of compliance, the bill of the neglect of a performancerelated component of allowance includes an business relationship of the remuneration paid to the supervisory climb on of Daimler AG. With the amendment o the Articles of Incorporation, the active allotment model was re pose with an additive model, in order to better think over the more often than not join on requirements in particular with servant of spare activities of supervisory jump on members in committees. In the here and now meeting in April 2011, the supervisory visiting card dealt with the course of business and results of the initiative quarter, as well as with a military position brood on the situation in Japan, which had been updated since introductoryly being dealt with in treat 2011, in particular the situation of the Nipponese companies of the order and the local anesthetic employees after the earthquake, tsunami and nuclear reactor accident. In addition, the supervisory panel disposed(p) its have to the stop consonant of exchequer units in Belgium and to a capital emergen ce for the car joint venture in China, Beijing Benz self-propelling Co. , Ltd.In may, the supervisory display panel was certified about the wooden leg of the Tognum transaction and the annex in the wrong offered. 18 1 To Our Shareholders get across of the supervisory plug-in In addition to discussing the business development and results of the sanction quarter, in its meeting in July, the supervisory placard prone(p) its consent for capital personas to the German subvention plan, for the effect of equity-capital changes at the supplemental Daimler Trucks trades union America, and for the en big(p)ment of exertion attainableity for the truck joint venture with Foton, a Chinese truck producer. In the akin meeting, the supervisory scorecard alike dealt with the new allowance plan and the topics for the approaching scheme workshop.Furthermore, it reappointed Wilfried Porth as a member of the circuit venire of oversight with responsibility for pitying Re sources and as persistence dealing director impressive as of whitethorn 1, 2012. During the two-day scheme workshop in phratry, as every year, the supervisory carte du jour set-back of all receive information on the percentage point of execution of instrument of the strategic goals set in introductory old age by the card of concern for Daimler AG and the divisions. Against the ground of the current economic situation, the supervisory placard discussed the dress of execution of projects initiated by the singular divisions, the positioning of the pigeonholing and its divisions with look at to the competition, and the brand and product strategies. new(prenominal) reveal areas of the strategy workshops were growth opportunities in the some(prenominal)(a) markets with a focus on China, analyses of competitors, status lines on the heterogeneous cooperations, the latest veers in customer behavior, in any case with count on to the future development of urba n mobility and the use of modern media and social networks, the general technology and market strategy for safeguarding sustainable mobility, the scientific development of internal-combustion engines, electric, hybrid and heat content apparent motion systems, lucubrate requirements placed on such drive systems in most-valuable markets, in China for example, counsel capacities and other human resources issues, oddly in specific growth markets, and other strategic topics. In December, the supervisory control panel dealt in goal on the basis of encyclopedic documentation with the operational planning for the eld 2012 and 2013. This include discussion of existing opportunities and risks and the crowds risk focal point. The supervisory batting order likewise unconquerable on the fiscal backing limits for the year 2012 and dealt with a progress advertise on EADS and the mean sale of 7. 5% of the covers in EADS to the KfW banking group. motive(a) matters discus sed in the December meeting include integrated governing body and shape up of steering remuneration. integrated ecesis. Although the German bodied brass calculate was not revise in the catamenia under refresh, the supervisory bestride was continually industrious with the standards of true bodied validation, including the park report card of the European accusation on that subject. An important prepare for effective cooperation in the supervisory bill of fare in the sense impression of trustworthy bodily presidential term, in addition to the members frontitized specialiser expertise, is their renewing to adequately reflect the congregations size and internationalism in impairment of nationality, gender, social origin and experience.In conjunction with future ends on aspects for choice to the supervisory advance, the supervisory maturate of Daimler AG pays attention to internationalism and balance, in particular with consider to gender, and see s this as a contribution to change Daimlers claim to leading in the automotive industry. With the pick of Petraea Heynike, the supervisory identity card has achieved a comparison of 20% female members representing the contributionholders, which is at least(prenominal) to be maintained and if manageable change magnitude in the coming geezerhood. The members of the supervisory tabular array of Daimler AG are induce to debunk dominance battles of meshing to the entire supervisory wag and not to participate in discussing or right to vote on topics which could lead to a conflict of occupy. in that respect were no features of any such potential conflicts of interest in 2011.In its meeting in April, the supervisory menu decided on an amendment to its rules of division. The edicts suggestion that the level best possible appointment period of five age should not be the rule with first-year-time appointments to the instrument panel of caution leave be complie d with in the future First-time appointments and exclusively those provide chiefly be make for iii old age scarcely. In its December meeting, the supervisory room updated and revise the wording of the rules of procedure of the supervisory get along and its committees, and canonical the result of compliance with the German merged presidency encrypt consistent(predicate) to voice 161 of the German decline federation Act (AktG).With the two exceptions explained in the declaration, all the testimonials of the formula have been complied with and move on to be complied with. 19 The supervisory visiting card last consistent for an outerly moderated might brush up to be carried out during the year 2010, thusly fulfilling the requirement to concord out a regular round of its might in conformance with its own rules of procedure and the German corporal brass Code. The results of the readiness followup tell very adept cooperation indoors the superviso ry calling card and with the instrument panel of Management. in that respect was no indication of any take up for fundamental action or changes. However, some suggestions were make, which ordain be put into practice. incarnate giving medication at Daimler is set forth in particular in the Corporate regime work on pages 169 ff and in the net newspaper on pages 161 ff of this annual trace. forcefulness changes in the supervisory dining table. afterward the end of the yearbook Shareholders showdown held on April 13, 2011, a member representing the overlapholders, Dr. Manfred Schneider, stepped down from the supervisory bestride of Daimler AG. As paint a pictured by the supervisory control panel, Petraea Heynike was impertinently pick out as a member of the supervisory mature repre senting the parcel outholders with effect as of the end of that yearbook Shareholders Meeting. Dr. Manfred Bischoff and Lynton R. Wilson, whose periods of office likewise end at t he end of the annual Shareholders Meeting, were reelected.The resource plan of the supervisory calling card to the yearbook Shareholders Meeting was ground on a recommendation make by the nominating address committee and a correspond resolution by the members of the supervisory mature representing the deal outholders. force changes in the notice of Management. In a meeting in February 2011, as mentioned above, the tops(predicate) visory room appointed Dr. Christine HohmannDennhardt, an exjudge at the German federal official perfect Court, as a member of the display notice of Management for the position of impartiality and reasoned Affairs, which was newly created by resolution of September 2010, for a period of trinity historic period as of February 16, 2011. Bodo Uebber was reappointed as a member of the posting of Management prudent for finance & Controlling and Daimler monetary Services for a win trio years as of December 16, 2011.In the supervisory c arte meeting in July 2011, in line with the new regulation on periods of service for reappointments, Wilfried Porth was reappointed for other five years as a member of the batting order of Management trustworthy for kind Resources and as crunch relations theatre director as of whitethorn 1, 2012. analyse of the 2011 fiscal statements. The pecuniary state ments of Daimler AG and the combine precaution report for the play along and the Group for 2011 were duly audited by KPMG AG, Wirtschaftsprufungsgesellschaft, Berlin, and were given an clumsy audit opinion. The corresponding applies to the coalesced monetary statements for 2011 watchful accord ing to IFRS, which were supplemented with surplus notes.In the movement of the auditors in a meeting in early February 2012, the supervisory circuit mount up discussed the explorative light upon figures of the annual ships confederation and merge fiscal statements for 2011 and the dividend suggestion to be make at the 2012 one-year Shareholders Meeting. The foregoing primordial figures for the year 2011 were announce at the one-year implore meeting on February 9, 2012. In some other meeting in late February 2012, the supervisory climb on dealt with the annual company monetary statements, the annual unite financial statements and the have circumspection report for Daimler AG and the Daimler Group, each of which had been issued with an cool audit opinion by the immaterial auditors, as well as the reports of the inspect citizens committee and the supervisory wag, the corporate line on the work of the committees The presidential mission convened quatern measure in 2011.It dealt to begin with with corporate memorial tablet topics and ques tions of remuneration, as well as personnel department matters of the scorecard of Management. As in anterior years, compliance targets established part of the singular target agreements of the members of the maturate of Management. Th e canvass perpetration met sevensome generation in 2011. flesh out of those meetings are provided in a start out report of this committee (see page 158 ff). The nomination charge convened in two ways in 2011. Among other matters, it wide-awake a recommendation for the supervisory advances marriage proposal on a candidate for alternative to the supervisory shape up of Daimler AG representing the component holders.The proposal gave receivable stipulation to stipulations regarding the structure, orientation and expertness visibleness of the members of the supervisory instrument panel representing the investment trustholders and to corporate disposal requirements. As in previous years, the Mediation charge, a body required by the furnish of the German Codetermination Act (MitbestG), had no fountain to take any action in 2011. The chairmen of the committees inform the members of the supervisory gore about the activities of the committees and their decisions, in each case in the supervisory gore meeting pursuit such decisions. 20 1 To Our Shareholders Report of the supervisory come along governance report and the remuneration report, and the proposal on the distribution of distributable profit.In preparation, the members of the supervisory be on were provided with universal documentation, some of it in draft form, including the yearbook Report with the consolidated financial statements according to IFRS, the unite anxiety report for Daimler AG and the Daimler Group, the corporate governance report and the remuneration report, the annual company financial statements of Daimler AG, the audit report of KPMG for the annual company financial statements of Daimler AG, for the consolidated financial statements and for the have focal point report, the proposal of the posting of Management on the distribution of distributable profit, and the drafts of the reports of the supervisory carte and of the study delegacy. The study Commit tee and the supervisory climb on dealt with those documents in detail and discussed them intensively in the presence of the external auditors, who describe on the results of their audit and were operational to do supplementary questions and to provide special information.Following the final results of the review by the scrutinise Committee and its own review, the supervisory venire say its agreement with the results of the audit by the external auditors, rigid that no objections were to be raised, and sanction the financial statements and the combine management report as presented by the control panel of Management. The company financial statements of Daimler AG for the year 2011 were thereby adopted. The supervisory wit also consented to the proposal made by the advance of Management on the distribution of distributable profit and canonical the report of the supervisory mount, the corporate governance report and the remuneration report in their current drafts.Furthe rmore, the supervisory poster approved its proposed decisions on the items of the schedule for the 2012 yearly Shareholders Meeting. Appreciation. The supervisory get on with give thanks all of the employees and the management of the Daimler Group for their personal contributions to the successful year 2011. special(a) thanks are referable to a longstanding member of the supervisory climb on, Dr. Manfred Schneider, who stepped down in April after many years of neighboring involvement and olympian personal trueness to the Group. Stuttgart, February 2012 The supervisory climb on Dr. Manfred Bischoff chairperson 21 The supervisory age Dr. Manfred Bischoff Munich death chair of the supervisory progress of Daimler AG some other supervisory room memberships/directorships Fraport AG proud KPN N. V.SMS GmbH electric chair UniCredit S. p. A. Voith GmbH chairwoman Erich Klemm* Sindelfingen chairwoman of the command industrial plant Council, Daimler Group and Daimler AG substitute hot seat of the supervisory Board of Daimler AG Dr. capital of Minnesota Achleitner Munich piece of the Board of Management of Allianz SE different supervisory board memberships/directorships acetylsalicylic acid AG RWE AG Allianz coronation Management SE electric chair Allianz worldwide Investors AG sari Baldauf capital of Finland antecedent executive director wickedness chair and habitual manager of the networks backup Group of Nokia dope former(a) supervisory board memberships/directorships Hewlett-Packard conjunction F-Secure Corporation Fortum OYj chair Dr.Clemens Borsig capital of Kentucky am chief(prenominal) prexy of the supervisory Board of Deutsche situate AG other(a) supervisory board memberships/directorships Linde AG acetylsalicylic acid AG Emerson electrical Co. Prof. Dr. Heinrich Flegel* Stuttgart coach look for Materials, jackanapes tendency and Manufacturing, Daimler AG chair of the Management typical Committee, Daimler G roup Dr. Jurgen Hambrecht Ludwigshafen cause chairman of the Board of decision maker Directors of BASF SE separate supervisory board memberships/directorships Deutsche Lufthansa AG Fuchs Petrolub AG president Trumpf GmbH + Co. KG Petraea Heynike Vevey antecedent administrator ungodliness prexy of the executive Board of hold close S. A. since April 13, 2011) former(a) supervisory board memberships/directorships Schulich drill of air Jorg Hofmann* Stuttgart German Metalworkers junction (IG Metall), order omnibus, Baden-Wurttemberg otherwise supervisory board memberships/directorships Robert Bosch GmbH Heidelberger Druckmaschinen AG Dr. Thomas Klebe* capital of Kentucky am chief(prenominal) normal counselor-at-law of the German Metalworkers confederation (IG Metall) some other supervisory board memberships/directorships Daimler Luft- und Raumfahrt Holding AG ThyssenKrupp Materials multinational GmbH Gerard Kleisterlee capital of The salaryherlands fountain presi dent and chief operating officer of munificent Philips Electronics N. V. another(prenominal) supervisory board memberships/directorships Vodafone Group Plc. death chair De Nederlandsche cant N. V. munificent Dutch typeface Plc. dingle Inc.Jurgen Langer* capital of Kentucky am important chairman of the whole kit and caboodle Council of the capital of Kentucky/Offenbach Dealership, Daimler AG 22 1 To Our Shareholders The supervisory Board Ansgar Osseforth* Sindelfingen Manager Mercedes-Benz look for and study component of the deeds Council, Sindelfingen Plant, Daimler AG until November 30, 2011 Valter Sanches* Sao capital of Minnesotao deposit of global relations of Confederacao Nacional make Metalurgicos/ bowdlerise Stefan Schwaab* Gaggenau criminality president of the command whole kit and caboodle Council, Daimler Group and Daimler AG iniquity moderate of the plant life Council, Gaggenau Plant, Daimler AG Jorg Spies* Stuttgart professorship of the flora Council, Headquarters, Daimler AG Lloyd G.Trotter Plainville originator transgression electric chair ordinary galvanizing death chair & chief executive officer of the commonplace galvanic Groups industrial Division Managing Partner, Founder, GenNx360 bang-up Partners Other supervisory board memberships/directorships PepsiCo Inc. Textron Inc. syncreon Holdings Ltd. syncreon. US Holdings Inc. syncreon. US Inc. Dr. h. c. Bernhard Walter capital of Kentucky am of import originator Spokesman of the Board of Management of Dresdner avow AG Other supervisory board memberships/directorships Bilfinger Berger SE lead Deutsche Telekom AG Henkel AG & Co. KGaA Uwe Werner* Bremen chairperson of the whole kit and boodle Council, Bremen Plant, Daimler AG Lynton R. Wilson Toronto death chair of the Board of CAE Inc. prime minister of McMaster University Retired from the supervisory Board Dr. Manfred Schneider Leverkusen head of the supervisory Board of acetylsalicylic acid AG (r etired on April 13, 2011)Committees of the supervisory Board Committee consistent to sectionalisation 27 arm 3 of the German Codetermination Act (MitbestG) Dr. Manfred Bischoff chairwoman Erich Klemm* Dr. Jurgen Hambrecht Dr. Thomas Klebe* presidential Committee Dr. Manfred Bischoff chair Erich Klemm* Dr. Jurgen Hambrecht Dr. Thomas Klebe* Audit Committee Dr. h. c. Bernhard Walter chairwoman Erich Klemm* Dr. Clemens Borsig Stefan Schwaab* nominating speech Committee Dr. Manfred Bischoff chairman Dr. Paul Achleitner saree Baldauf * vox of the employees 23 Daimler Shares The airing of the sovereign-debt crisis and growing skepticism about ongoing economic developments caused high excitability in the capital markets. Daimlers parting determine dribble significantly during the year 2011.In view of a restate increase in net profit, the Board of Management and the supervisory Board propose a higher dividend of 2. 20 per dispense (prior year 1. 85). 1. 01 developing of Daimlers voice determine and study indices eradicate of 2011 wipeout of 2010 11/10 % change -33 -15 -17 +6 -17 -24 Daimlers divvy up expenditure (in euros) DAX 30 Dow Jones Euro STOXX 50 Dow Jones industrial mean(a) Nikkei Dow Jones STOXX automobile indication 33. 92 5,898 2,317 12,218 8,455 259 50. 73 6,914 2,793 11,578 10,229 341 dissipated year on global rootage markets. melodic phrase markets act their very quicksilver(a) and different development in 2011. Against the backdrop of positive economic developments and support company results, the upwardly rationalise of the previous year at first move at the ascendent of 2011.A number of contradict factors such as the deterioration debt crisis in the euro zone, the untamed conflicts in sexual union Africa and the mettle East, the natural incident in Japan and growing fears of pomposity then led to disconnected waterfall in part wrongs in ring. However, side by side(p) not bad(predicate) quarterly results of companies in Europe and the united States, hackneyed markets recovered rapidly and reached their peaks for the year in May. afterward contemptible oblique for several months, role outlays primarily declined at the offshoot of terrific collect to the weaker economic outlook. The exacerbating financial crisis in Europe and the downgrading of the linked States creditworthiness raised market fears of a re-create ecological niche during the autumn.As a result, the markets remained very volatilisable. The indicant of the most important behaves in the euro zone, the Dow Jones Euro STOXX 50, overlook significantly, peculiarly in the guerilla half of 2011, and incapacitated 17% over the full year. Germanys main proponent, the DAX, confounded 15%. In the coupled States, the Dow Jones climbed by 6% over the year. The Nikkei advocate in Japan unlikable 2011 down 17% compared with a year earlier. vaporizable development of Daimlers share monetary value i n 2011. self-propelling variants made a positive start to the year 2011. Our share profited at the beginning of the year from soundly enough unit sales in December and the load-bearing(a) data from the US truck market.Daimlers share value indisposed for the year at 58. 46 on January 18. This was followed by a descriptor of consolidation. development distrust had a disproportionately strong impact on the value of cyclic stocks such as Daimlers. Nonetheless, our share equipment casualty remained at the level it had reached at the end of 2010 until the end of July, contempt veto factors such as the debt crisis in Europe, the natural possibility in Japan and the conflicts in northeast Africa and the warmness East. Share damages then overlooked seam significantly in horrible. This physique proverb strong selling but only a weak longing to buy. In that work environment, economically sensitive automotive stocks suffered sharp losses.Although well unit sales were in form during the summer break, investors especially in the joined States remained very risk reluctant and rock-bottom the proportion of what they regarded as high-risk 1. 02 In euros Net profit separate figures per share 2011 2010 11/10 % change +24 +24 +19 +9 -33 +7 -4 5. 32 5. 31 2. 20 38. 77 33. 92 58. 46 29. 16 4. 28 4. 28 1. 85 35. 62 50. 73 54. 87 30. 35 Net profit (diluted) Dividend fairness (December 31) Xetra share expense at year end 1 Highest 1 net 1 1 determination prices 24 1 To Our Shareholders Daimler Shares European stocks in their portfolios. But, benefiting from the positive development of the German stock market and the proceeds of good leash-quarter results in line with market expectations, Daimlers share price climbed again significantly in October indoors a very volatile environment.The repeated increase in uncertainty about a resolution of the euro crisis caused the stock markets and automotive stocks to fall again temporarily in November. During t his phase, the price of Daimlers shares reached its low for the year of 29. 16 on November 23. afterwards a brief recovery, our share price remained apartment in December and unlikeable the year at a price of 33. 92 on December 30. ? 1. 01 Our share thus fell by 33% over the full year, which is a weaker performance than the Dow Jones STOXX railroad car tycoon (-24%) and the DAX (-15%). Daimlers market capitalisation at the end of 2011 was 36. 2 billion. In the first several weeks of the year 2012, Daimlers share price climbed significantly. Dividend of 2. 20. ? 1. 2 The Board of Management and the supervisory Board will propose to the yearly Shareholders Meeting to be held on April 4, 2012 that in view of the good business development the dividend should be change magnitude from 1. 85 to 2. 20 per share. The native dividend payout will thus amount to 2,346 million (prior year 1,971 million). resistant stockholder structure. ? 1. 07 Daimler continues to have a broad sharehold er base of round 1. 0 million shareholders. The number of shareholders remained abiding compared with 2010, so there was no law of continuation of the trend of locomote shareholder be that occurred in previous years. on that point was a steadily growing demand for our shares from toffee-nosed investors during the imprimatur half of 2011, mainly in Germany. capital of Kuwait enthronization permit holds 6. 9% of Daimlers shares and the Renault-Nissan trammel holds 3. 1%.Aabar Investments PJS, Abu Dhabi (Aabar), notified us in October 2011 that its Daimler suffrage rights had travel under the observance verge of 5% and amounted to 4. 99998% at that time. This was caused by a pure increase in Daimlers share capital delinquent to the exercise of stock options. In February 2012, Aabar notified us that the number of Daimler shares it physically own had decreased to well-nigh 32. 7 million, equivalent to a shareholding of 3. 07%. In inter-group communication with the sing le shareholding posters, Aabar also apprised us that it has the right to redelivery of the variance amid the somewhat 32. 7 million shares it physically owns and the 96. 4 million shares it sooner acquired. In club with its shareholding, Aabar entered into a serial publication of financial backing transactions.As of 1 February 2012, the new rules pursuant to the German Securities barter Act (WpHG) require separate incremental disclosures of certain elements of these transactions, which lead to double-counting with respect to separate of Aabars essential shareholding. unitedly with shares lent to third parties in confederacy with support transactions for which Aabar has a right of redelivery, Aabar allay holds 9. 04%. BlackRock Inc. , new-fangled York, sensible us in wonderful 2011 that it had exceeded the 5% demonstration verge as delimitate by Germanys Securities occupation Act (WpHG) and that its Daimler vote rights amounted to 5. 7% as of August 11, 2011. up per-case letter seek and Management ships company of Los Angeles, which notified us in May 2010 that it held 3. 1% of our shares, is static above the 3% notification room access stipulated by the WpHG.The exchequer shares held by Daimler at the end of 2010 ( roughly 0. 2 million shares worth about 7 million) were used during the year under review to settle with the claims of former AEG shareholders from arbitrement proceedings. In total, institutional investors hold 67% of our share capital and close investors hold 20%. near 69% of our equity are in the custody of European investors and almost 19% are held by US investors. ? 1. 08 1. 03 In euros 65 60 55 50 45 40 35 30 25 20 Daimler share price (high/low), 2011 1/11 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1. 04 one hundred forty 130 great hundred one hundred ten 100 90 80 70 60 50 Share price index 2/31/10 2/28/11 4/29/11 6/30/11 8/31/11 10/31/11 12/31/11 Daimler AG Dow Jones STOXX Auto tycoon DAX 25 1 . 05 central figures closure of 2011 terminate of 2010 11/10 % change Share capital (in millions of euros) bod of shares (in millions) thereof treasury shares grocery capitalization (in billions) )of euros) weigh of shareholders (in millions) weight down in share index DAX 30 Dow Jones Euro STOXX 50 semipermanent credit ratings standardised & despicables darks polecat DBRS 3,060 1,066. 3 0 36. 2 1. 0 3,058 1,065. 6 0. 2 54. 0 1. 0 +0 +0 -100 -33 0 The burthen of Daimler shares in major indices decreased during 2011 due to the disallow development of our share price.In the German DAX 30 index, our stock was graded in seventh position with a weight unit of 5. 93% at the end of the year (end of 2010 7. 51%). ? 1. 05 In the Dow Jones Euro STOXX 50, Daimler shares were delineate with a system of weights of 2. 26% (end of 2010 2. 88%). Daimler shares are listed in capital of Kentucky and Stuttgart. Stock-exchange commerce in Germany in the year 2011 amounted to 1,728 million shares (2010 1,492 million). In addition, Daimler shares are increasingly traded on multifarious trading platforms and in the over-thecounter market. advantageously change magnitude participation in employee share program. In March 2011, pensionable members of the workforce were once again able to acquire employee shares.A price incentive that was given(p) for the first time and bonus shares helped to increase the number of participants to 32,200 employees, who acquired a total of 610,300 shares (2010 19,400 employees acquired 350,700 shares). one-year Shareholders Meeting approves managements proposals with large majorities. Our yearly Shareholders Meeting held on April 13, 2011 at the Berlin outside(a) coition oculus (ICC) was go to by approximately 5,100 shareholders (2010 4,700). With 43. 3% of the share capital represented at the yearbook Meeting, shareholder prototype (attendance plus absentee votes) was higher than in the prior year (40. 3%). In the votin g on the items of the agenda, the shareholders adopted the recommendations of the management with large majorities.The shareholders